The aim of this project was to create a mail-sized piece that could fold out to steadily build a fear of blood in the viewer as it grew larger and they interacted with it. In its initial state, the fear is only hinted at with a single drop of blood, and as it is opened, the blood becomes more prominent, like an open wound slowly leaking out. The type progresses from solid to shaky and layers of opaque to transparent as the piece builds as well, invoking a sense of wrongness, and the break in the usual order of veins and systems. The layers of opaque to transparent, and the change in typefaces scattered throughout the copy, mimic the layers found in blood and the effect blook might have as it leaks and spreads through paper. In its final form, the viewer should have acquired a deep-set dread, disgust, or fear of the typography and hemophobia, wanting to get away from the piece in the same manner someone with hemophobia would want to get away from the sight or talk of blood. This piece was designed in Adobe Illustrator and copy was self-written.