Simple Matters is an integrated project advocating for a shift in the working American adult's perspective on happiness. Often, the working adult is caught up in their day-to-day routine, and lose perspective of the individual self in the process. The focus shifts instead to making money, getting things, getting a promotion, or having the biggest house, and to many Americans "things" become an unsatisfactory source of happiness that does not ring true with the self. The aim of Simple Matters is thus to assist and encourage the individual to reclaim the individual, advocating for a method of self-reflection to find the few key sources of one's own individual happiness dictated only by the self. The project included a mix of research, academic writing, and overall integrated design and branding, creating deliverables for this campaign with the knowledge gained through research and critical analysis. A mix of deliverables were used, primarily focusing upon a pocket-sized foldout which would assist the individual in shifting their perspective and utilizing self-reflection to find happiness without giving them a set direction; the process is based off the individual alone and thus cannot be dictated for them. Other deliverables included a poster targeted to commuting adults which would be hung in spaces frequented by this audience, a mobile application to help technology-dependent workers find locations near themselves to pursue their main sources of happiness based off a preference system, and a website which provided an overview of the project and its process. Adobe Illustrator, Dreamweaver, Photoshop, and Indesign were used for the final outcomes, with a mix of sources to support the critical thinking and analysis garnered through research. Sketches are presented to show conceptualization development and processes for various aspects of Simple Matters.